By Vogue for KérastaseInstagram image of model Bella Hadid wearing a swimsuit that references her sister Gigi.In this era of overexposure in which we live, it is inevitable to think about the photos that will be uploaded to social networks this summer.There are those who love to take selfies, there are those who enjoy capturing moments with their friends and there are those who prefer to live in digital anonymity, but even these know that it is impossible not to appear in other people's profiles.And of course, absolutely everyone, we would like to be favored in those images that will circulate on the Internet.A key factor to achieve this goal is to take care of the hair.Temperatures have increased and the number of garments we wear has decreased.So wearing good hair will be the most powerful weapon of seduction when posing in front of a camera during the summer months.Now, to have sublime hair it is essential to put yourself in the hands of the best professionals, of course.We turned to the experts of one of the most experienced beauty firms: Kérastase (1964).Since its foundation until now, they have positioned themselves as the hair vanguard, since they dedicate a large percentage to research, as evidenced by their new space exclusively created for hair and scalp care: Instituto Kérastase by Luis & Tachi Preciados. .Instagram image of model Emily Ratajkowski.This new temple of beauty is located on the beauty floor of El Corte Inglés de Preciados.There, the expert team of Luis & Tachi will offer personalized advice so that the hair expresses all its beauty this summer.This space has several differentiated areas that are key to offering a better experience.There is a place reserved for diagnosis and treatment, where a specialist will listen to all the concerns of those who come and where, later, he will carry out a study to offer the best tailor-made treatments.In that same space, the ritual will be applied using the latest technological tools.Have you heard of the scalp ritual?And about the micronizer?They are already a reality.Once the treatment is finished, a professional will invite you to go to the vanity area, where you can achieve the look that best suits the client's style and personality.Without a doubt, this is the perfect time to brush up on your aesthetic before posing for your friends' cameras.Finally, there is the prescription area, it is the space where, after the capillary experience, the Kérastase products that best adapt to the capillary needs can be purchased, thus enhancing the ritual received.With all this, it can be said that this summer before going to the beach, it is convenient to learn how to show off healthy and shiny hair.If you don't know where to start, go to the Kérastase Institute by Luis & Tachi Preciados or another Kérastase salon (find the closest one here) are a place to start.Get rid of your hair worries and smile.Click!From hair to hair.Do you really know how to protect your hair from the sun?Let your hair down!(After your detox ritual, of course)Two cocktails, please.One for me and one for my hair© 2022 CONDENET IBERICA SL All rights reserved.